DM Reporter is launching the first annual ‘Don’t Read the Daily Mail’ Day tomorrow.
We are thusly forbade on September 24th from reading, linking, tweeting, updating, posting, critiquing, spoofing, complaining, borrowing, commenting or thinking about the Daily Mail. We’ll keep it out of the line of sight of those who have befriended or followed us. We’ll not start sentences “guess what they wrote today,” and we will not bite when Samantha Brick offers us an apple.
DM Reporter argues that the Daily Mail “doesn’t care if we love it or hate it, it only cares that we read it” – they don’t care who is clicking on a link or why, they only care that people are clicking.
Ignoring the Daily Mail for just one day a year sounds like an easily achievable goal (if you think it’s too easy, perhaps you’d like to pledge to ignore the Mail for a longer period of time) and if there’s a chance it might annoy the Daily Mail even a little bit I think it might be worth a try.
Anybody who would like to irritate the Daily Mail but does not wish to ignore it might like to consider other options. You could carry on as you are and continue to point out their factual inaccuracies or instances of their bigotry or hypocrisy (or point and laugh at them, or whatever it is you do). If you have a legitimate complaint about an article, you might like to try complaining to the paper (who will ignore you) or the PCC (who will likely fob you off). Or you could perhaps try something a bit different – like reverse incentives. Maybe you could find a cause that the Mail would hate, and donate to it every time it was criticised by the Mail? I’m sure there will be plenty of other possibilities that haven’t occurred to me too.