Several people seem to have picked up on the use of purple and similar colours on ‘woo’ sites. I wondered if woo sites used more purple than other sites. EDIT: Purple is definitely not the woo colour of choice. It’s green. Bright green. Shield your eyes… http://www.jabs.org.uk/forum/
I googled ‘homeopathy +blog’ http://www.google.com/search?hl=en&q=homeopathy+%2Bblog and noted the background and text colours of (a) the pro-Woo sites and (b) the pro-Sceptic sites. Of ten results, one site belonged to a sceptic and six to woos. The other three were ‘blog corrals’. Disappointingly, none of the sites used purple. One site (Phoenix Homeopathy) did use a horrible bright pink colour that hurt my eyes, though. Four of the woo sites used white as a background colour, one used white with a surrounding blue BG colour (the sceptic site also used white). The sceptic site chose black for the text colour, with all six woo sites using at least some black text. Four woo sites also used other font colours – one each for red, green, pale blue and white.
This was really disappointing – no purple at all, just one site using a lurid pink. I was hoping for something more like this: http://www.lacetoleather.com/wonderdrug.html or this: http://www.balancingcenter.com/understand.html or maybe this: http://www.healer.ch/priceinfo.html.
So, what went wrong? Well, either my preconceptions of woo sites using purple were unfounded or I should have looked at woo sites rather than woo blogs. Or possibly concentrated on non-homeopathy woo. All the good stuff seems to be on the woo websites. Especially the ones selling books on Apple Cider Vinegar or Biofields or selling Chakra tuition. 250 euros for a weekend healing class? Sounds a bit dear to me. Maybe the colour purple makes you want to spend money? I wonder if the Evolutionary Psychologists have looked at that one yet. Heh, I think I’ll ask one and find out.
EDIT: I’ve found an Evo Psych. Waiting for a response now. I expect I’ll get one soon as he has had plenty to say about colour and Evolutionary Psychology before.