Daily Mirror Advert

April 9, 2009 at 9:39 pm (Media) (, )

The Daily Mirror are running an ad by Delaney Lund Knox Warren claiming to provide “Real News. Real Entertainment.” I disagree.

I know that the “real entertainment” claim is a pretty subjective one, but I wonder whether the advertisers can substantiate their claim to provide “real news”. Most ‘news’ in the mainstream media is made up of rehashed press releases and articles written by newswires (12-20% of stories are generated by the journalist whose byline appears next to the piece – and only 12% of key factual statements show signs of having been checked). News can be defined as new information. Given that much of what appears in the press is inaccurate, distorted, or misleading, I would have thought that the Daily Mirror et al were responsible for bringing the nation misinformation and I don’t see how misinformation can qualify as news – no matter how new it is.

Just in case anyone has missed it, I found a site hosting a video of the TV advert here: [Link]

The figures for the number of stories generated by journalists and for the number of key factual statements that are checked come from research done at Cardiff University. This research was commissioned by Nick Davies and appears in Flat Earth News.



  1. Alan Henness (zeno) said,

    I can’t recommend Nick Davies’ Flat Earth News highly enough. Buy the book!

  2. jdc325 said,

    I won’t be buying it myself, but only because I’m currently reading a copy borrowed from the library. It’s excellent – but disheartening.

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