The latest Holford Watch post on the Science So What campaign includes details of an FOIA request. It includes this titbit: “Contractor – Kindred Agency”. A previous comment on another Holford Watch post was left by someone who stated that they “work for the agency that helps DIUS run the Science: [So what? So everything] campaign.” I assume that the agency referred to in this comment is the Kindred Agency.
Having taken issue with their views on the “impracticality” of adding links [Seriously – how impractical is it to add links? Why would the “demands of trying to reach a very broad target audience” or “limitations of space in having conversations in social media” make it impractical to provide appropriate links or citations? Can you tell that I’m still annoyed about this?], I am slightly ashamed to admit that I took some pleasure in viewing the website the Kindred Agency runs. Why? Well, it’s rubbish. Truly awful. It was so slow, I decided to time it. It took 45 seconds just to load the page [Grr – Flash Media]. By comparison, when I tried the badscience.net, holfordwatch.info, thinkhumanism.com/forum, and timesonline.co.uk pages, they all loaded in less than 12 seconds.
Even worse, when I tried to move from the Kindred Agency website to my blog, I found myself waiting with my PC whirring. For 1 minute and 45 seconds. I’m not sure how long it actually takes to switch between tabs when you’ve been looking at the Kindred Agency’s homepage, because 1’45 was as long as I could wait and at that point I closed the tab. I’m impatient, you see. And so are a lot of other people. That’s why googling for “faster internet speed” brings up nearly 10 million hits. That’s why people will go on websites to check their internet connection speed – and why they will pay more to get access to the internet that is quicker. I find it just a little ironic that the agency that chooses to share their wisdom on the “demands of trying to reach a very broad target audience” or “limitations of space in having conversations in social media” and the impracticability of adding links to webpages has a website that I would never willingly visit twice (except to time how ridiculously slow it was). I would go back and find more parts of the site to pick at but, frankly, it isn’t worth the time and frustration that viewing http://www.kindredagency.com would entail.
If anyone from Kindred reads this, they may like to take note of some of the points made by dreamtemplate.com:
Websites designed in their entirety using Flash, suffer greatly from poor download times, and can be unwieldy to program. From a commercial perspective, this is unacceptable. Visitors to a sight [sic] are unforgiving, and will migrate to a new one if it runs more efficiently.