Homeopathy Awareness Week takes place each June. Skeptics like to do their bit to raise awareness of homeopathy at this time of year…
I thought I’d provide a round-up of posts raising awareness of the nature of homeopathy.
The Quackometer blog looks at the press release from the Society of Homeopaths (the appeals to popularity and celebrity, the slivers of evidence provided, and the misrepresentation of research) and the post ends with this:
I hope we are now aware how the Society of Homeopaths cherry picks evidence, is selective in its appraisal of that evidence, and misleads about the content of research papers in order to benefit the businesses of its members.
Skeptic Barista notes that the codes of ethics for the Society of Homeopaths (SoH) and the Alliance of Registered Homeopaths (ARH) contain rules covering the advertising of members services. The post refers to a number of websites containing claims that almost certainly breach British Code of Advertising Practice (BCAP) regulations; Skeptic Barista writes that:
…these claims cannot be ignored and need to be removed, but in the spirit of Homeopathy Awareness Week it might be worth seeing if the SoH and ARH are willing to deal with these claims themselves. So I will contact them giving them the opportunity to advise their members that they are in breach of both the ASA guidance and their own Code of Practice, if the claims are still present on 1 July then they will be forwarded to Trading Standards.
If the SoH and ARH are indeed willing to deal with these claims then I will be pleasantly surprised.
Lee Turnpenny, on the Nature blogs network, writes about the appeals to popularity and, especially, celebrity – ending with this:
I don’t know whom I distrust more: those who cheaply, scrabblingly appeal to these celebrities; or the celebrities themselves for lending their names (if they have) to these marketing gimmicks. (Wonder how many of them have signed this.) Because that’s what it is: not evidence, marketing. When celebrity is invoked in endorsement of homeopathy, be doubly wary.
I will update this post next week to add the new posts from skeptics that will doubtless appear over the coming days.
A post from Nucella looks at the celebrity angle being pushed and, in particular, David Beckham and homeopathy. Josephine Jones looks at some of the drawbacks of homeopathy. The main one being that it doesn’t work.