Tiger White PR: Humbug

August 12, 2009 at 4:08 pm (Media, Nutritionism, Supplements) (, , , , , )

Here is a list of press releases from Tiger White PR. I took a look at a few of them and found one for Boots that promoted Coenzyme Q10 under the heading “energy release” and with the claim that it could offer us “a helping hand maintaining energy levels when we’re feeling tired after lots of late nights out”. The same press release also recommended vitamin D for “winter blues”, a mixture of gingko biloba and vitamins for the immune system, probiotics for overindulgence, and antioxidants for “toxic overload”. Read the rest of this entry »

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Companies Buying Science for Cheap Publicity

August 1, 2008 at 10:28 am (Business, Media Whores) (, , , , , , , , )

The Bad Science blog has a category titled Cash for “Stories” and the Apathy Sketchpad blog has recently covered equations in The Telegraph and the Daily Mail. It occurs to me that, rather than demeaning science and making media whores of academics (usually mathemeticians or scientists as far as I can tell), the firms buying science for cheap publicity could actually get publicity and make themselves look good by sponsoring worthwhile research. Read the rest of this entry »

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