Companies Buying Science for Cheap Publicity
August 1, 2008 at 10:28 am (Business, Media Whores) (Business, Cash for Stories, Equations, Media, Media Whores, Pr, Public Understanding of Science, Publicity, Selling Science)
The Bad Science blog has a category titled Cash for “Stories” and the Apathy Sketchpad blog has recently covered equations in The Telegraph and the Daily Mail. It occurs to me that, rather than demeaning science and making media whores of academics (usually mathemeticians or scientists as far as I can tell), the firms buying science for cheap publicity could actually get publicity and make themselves look good by sponsoring worthwhile research. Read the rest of this entry »
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